In the same year, the giant Apple started to offer content in iTunes service. In 2006, Amazon Unbox (or Amazon Video, after 2016) was created as an online alternative for the companies’ services. In the next year, another launch that would transform the streaming status came to form Netflix was originally a website made for DVD rentals and sales, and in 2007 the streaming services started to be part of the services.
According to eMarketer, about one in four American houses in the mid 2010 had a smart TV device. With the spread of this type of TVs after 2010, which can run lots of streaming platforms, many houses all around the world discovered this type of TV service as an alternative that deliver a much wider catalog of contents. Also, the pricing can be interesting considering that a sizable part of customers already has a broadband inside their houses.
Anyhow, even without a smart TV device in hand, users can play streaming TV. By using a player like Apple TV (2007), Roku (2008) or Amazon Fire (2014). Even more, after the streaming took the internet and the television places, it also rapidly evolved to the mobile. Therefore, many new applications were designed to fit this system.