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This article intends to highlight and share with readers special data around the internet usage and trends and show sources where one can search central information on these themes.
When we talk about the internet technology, some main topics have a prevalent importance: business, search engines and usage trends.
According to The Statista, in 2019 almost 30% of the global traffic on the internet was generated by users on these search platforms.
Currently, the most popular search engines are Google, YouTube, Amazon, Facebook and Microsoft Bing. These websites are responsible to redirect users to other websites. 68% of the total websites traffic come from these search engines, days Smart Insights, which make their result ranking an interesting factor for almost any website owner or business.
In volume terms, the United States stands as the nation with more web server in comparison to all other countries. According to W3Techs, 39.7% of them are in the U.S. Also, 60.5% of all websites use the English language.
With an 86% share of the global search, the Google company leads the traffic and have an enormous influence position on the online world. In the U. S’s market only, this number is about 61%. But, when it comes to the mobile search, the Google’s share in the U.S is more than 93% (both organic and paid searches).
According to this tech giant, the transformation caused by the COVID-19 pandemic is going to make permanent economic and behavioral changes in the world.
The company recently predicted that the main future trends related to the virtual space are going to include the market enhanced ability to give fast responses to oscillations on the consumers habits, for example. To develop this kind of reaction to client’s preferences, business use real-time tracking insights.
Other than that, virtual events and online shopping are going to consolidate as each day more normal activities, the same for working from home models. It is finally clear that the amount of data and time spent online are in exponential growth, which directly impacts all kinds of markets that are partly or entirely on the digital space.
To a search engine leader, the continuous movement of shopping online is interesting. After all, 81% of users search on online tools before making a purchase, as it says Junto Digital. This will happen from the most basic products pursued, such as a food item, to more specific niches, like those who need to compare tv and internet bundles to choose the perfect deal.
Also, according to Google, the increase of searches with “what to watch” queries was of more than 1.000%. The fact shows a growing interest for entertainment that could be enjoyed at home, as the global health crisis was exploding outside.
Mobile x Desktop
Approximately 53% of users are operating on mobile or tablet devices, while desktop users represent about 47% of the sum of them. Plus, ‘Think with Google’ says that nearly 1 in 3 searches through mobiles are related to location.
Other than using cell phones to access virtual mapping applications, some other highly mainstream activities that showed up strongly in the past years on mobiles were: TikToking, Tinder and other dating apps, watching movies and series trough tv services such as streaming platforms, online gaming and video chatting.
The importance of smartphones is huge nowadays. To make it clearer, the average American adult spends about 4 hours and 1 minute on the internet though these devices per day, says eMarketer. Statista estimates that 196 billion mobile application’s downloads are going to be made on Google Play Store in 2021.
The app industry generates a $693 billion (about $2,100 per person in the US) worldwide in this same year. Data Reportal says that between 2019 and 2020, mobile phones users grew 2.4% and social media users 9%.
Global Internet Service Industry
According to the NeighborWebSJ, the major key players in this industry are:
- China Telecom Global
- Vodafone Group
- China Mobile
- China Unicom
This includes both governmental, private and business uses.
Check out yourself some other interesting statistics on this unique page that delivers different facts about the internet overall.
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Written By: Erika Yukari